With more than 25 years of experience working with Scandinavian and international fashion
brands- mainly within the watch and jewellery brands, I have built up valuable
brand experience developing the absolute best strategies for specific brands including 'Go to
market' export strategies covering model designs, collection size, price structure as well as
the display and marketing universe.
I have established a strong and exclusive network among leading fashion, watch & jewellery
chains and distributors in more than 50 countries worldwide, and these companies have
become close partners over the years.
Experience from working with different brands such as Levi's, Skagen, Gant, Lacoste,
Barbie, Lego and Pandora have provided me with a solid foundation for understanding
brand specific features and how to match them up against current requests from international
markets. As a result, I advise companies on how to use/rework brand features as part of their
'Go to market' export strategy, which might be slightly different from their local approach for
example in terms of collection mix, price structure, display needs, distribution possibilities
etc.
When covering more than 50 countries worldwide – from the Pacific Region to Asia and the
Middle East, Europe and the US – taste might be different, but people all over the world
appreciate great design, beautiful products, good quality, attractive prices all wrapped in a
stylish display and marketing universe. So, if your business concepts match these
requirements, markets all over the world will be accessible to you and your brand!!